Brendan’s Fund

Creative Direction // Art + Design / Brand


Since 1995, I’ve led the creative direction for this grassroots pediatric cancer benefit, shaping its visual identity and creative initiatives. What began as a single surf event poster has evolved into decades of design, collaborations, and merchandise—contributing to more than $3 million raised, expanding public awareness, and earning recognition from the White House.

The President's Volunteer Service Award.









Family Music Compilations


A series of music compilations were created to sell at the events and online. The compilations extended revenue and carried the fund's message to a global audience.

They hosted a mix of genres and enlisted artists to make them special Jack Johnson, Ben Harper, G. Love, Slightly Stoopid, Bad Brains, Tristan Prettyman, Princes of Babylon, Chuck Treece (McRad), Chino Moreno (Deftones), The White Buffalo, Dave Quicks, and Don McCloskey.








Family Vol. 1


The first song to be written and recorded for the fund. It set the tone and emotion for the compilations.

The Princes of Babylon





Family Vol. 2


The second compilation continued the range of music and emotion. Featuring unreleased music from Jack Johnson, G. Love, Slightly Stoopid, Dave Quicks, Tristan Prettyman, and this version of Amen Omen by Ben Harper.






Family Vol. 3


We enlisted legendary Bad Brains, with Chino Moreno and Chuck Treece to record a version of “Rock For Light” to end the compilation.

The artwork created for this 30 song double disk is a storybook of metaphoric imagery told from dawn to dusk.











The Sun Never Sets


On the fund’s 25th anniversary, we created The Sun Never Sets campaign to mark a transition to an endowed fund and partnership with The Children’s Hospital of Philadelphia.

The campaign was inspired by a simple idea: the sun never truly sets. As a metaphor for the endowment, it represented a commitment to providing continuous support for the children and families.

To bring the idea to life, we produced hats and tees, posters, and Brendan silhouettes so you can capture and commemorate sunsets.

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