Lexus CT Hybrid

Creative Direction, Art Direction, Design



Leading one of the most ambitious digital launches for Lexus at the time, the CT's online advertising, web, mobile, iPad, and social media elements accounted for 66% of the overall 2.3 billion impressions.

Ads were created with a combination of images and feature videos.






Lexus.com was transformed into an interactive studio with animations, feature videos, and a section connected to social media and other aggrigated content.

An iPad application was developed with an engaging informational experience, aggregated editorial content, and an interactive game.




Fresh Perspectives


A series of artist documentaries were created for use on MSN and Xbox Live.




Paint Your Profile


An interactive feature that turns social media profile data into a abstract work of art for posting and sharing.





Outdoor Murals


Eco friendly murals in major markets were created as visual illusions reinforcing the CT’s unconfined approach.


Earthnight 3D Projection


Partnering with Intersection magazine, we created an Earthnight event in New York and Los Angeles. A 3D projection was created for the events.