Miscellaneous Work

Art Direction, Design

I appreciate design that doesn’t feel like a computer made it, even though it usually did.

Maja Sound Studios

Creative Direction, Design

A critical piece in a branding effort, this packaging helped get Maja's work noticed and give their reels a shelf life they never imagined. A handcrafted tactile experience to appreciate even with your eyes closed. Maja had a tremendous response to these along with receiving industry awards and being featured in Rockport Publications "Touch This" - a book showcasing the power of tactile design.

"People call and say, “oh I got your reel, I LOVE it.” Then it turns out they didn't actually WATCH the reel, they're just talking about the packaging Willy designed."

– Michael Aharon
Producer | Composer
Maja | Quiver