Skills

Creative Direction
Art Direction
Graphic Design
Logo and Identity
Collateral
Packaging
Illustration
Photography
Image Composition
Retouching

Recognition

ADDYs
LÜRZER’s Archive
Cannes
Creativity Online
EX Awards
Google Creative Sandbox
International Academy of Visual Arts
One Show
Webby Awards
The New York Times
Presidential nod

Brands

20th Century Fox, Adidas, Anheuser-Busch, Apple, Brendan’s Fund, Capcom, Cingular, Dell, Deloitte, Epic Records, ESPN/EXPN, Fader Magazine, Google, GT Bikes, Hyperflex Wetsuits, Hint Water, HTC Smartphones, Iosono 3D Sound, Leatherman, Lexus, Microsoft, Oniell Wetsuits, Pizza Hut, Princess Cruises, Professional Bull Riders, Rockstar Energy Drinks, Ryko Music, Select Comfort, Shock Top Beer, Sony Music, Target, Teva, Timberland, Tower Records, Toyota, Tradeking, Universal Pictures, University of Pennsylvania Wharton School, Vans, Vinturi Wine, Virgin Records, Volkswagen.

Volkswagen GIFAway

Creative Direction // Art + Design


An animated GIF contest to win tickets to see German music pioneers Kraftwerk at MoMA. This sought after 8 night chronological 3-D visualization was described by MoMA's program curator Klaus Biesenbach as an experience of “art in the making.”

It received an EX award for Best PR stunt, a Webby for Online Guerilla & Innovation, was placed on the FWA Shortlist, featured in Google's Creative Sandbox, and was a Cannes finalist.

VWGIFAway.com

Instead of a traditional ticket giveaway, we engaged fans by enmeshing technology into the act of entering.

On the microsite, fans entered their info and uploaded their ode to Kraftwerk in the form of animated GIFs. The GIFs increased chances of winning and were showcased in an online gallery.

The site drew immediate attention from the FWA's, Agency Spy, Creativity, The New York Times, Contagious Magazine and various music and culture blogs.

The Conversation

Pre-populated tweets carried the conversation through social media.

Our #VWFanTickets spread the word as the VWGIFaway story was featured in over 21 top publications, earned 2.6MM views on Twitter and over 75MM media impressions.

Outdoor Projections

Wall projections transformed New York's corners into presentations of the winning fan GIFs and real time fan tweets.

The Shuttle

To further reinforce Volkswagen as the center of the experience, a fleet of VW Passats shuttled fans between the projections and performances, for a tangible and unforgettable brand and product experience.

One winner recieved the grand prize of being flown in with a guest and put up for their shows.

Leatherman Monologues

Creative Direction // Art + Design


Speaking to a diverse audience of users, this campaign gave this classic tool a chance to tell it's story of usefulness. Immediately embraced by the client, the campaign was a new business win for the agency and used to overhaul the visual direction of the brand. It also carried into public discourse as multi-tool blog sites held monologue contests for the best stories.

The Other Side

Creative Direction // Art + Design

Introductions to the other lesser known side of Lexus were made in broadcast, print and online.

A 3D logo and animated version was created for broadcast and digital. 

Sounds of F

Considering the initial muted state of video apps and the behavioral characteristics of users, we created a teaser campaign promoting F in short powerful bursts.

User's feeds would see looping clips, but wouldn't be able to experience them completely until they engaged the sound. Simple and effective, these clips performed extremely well through social media.

The first half of the below videos are muted to mimic the experience.

The Secret Device

Creative Direction // Art + Design

Partnered with Emmy-award winning game creator Matt Wolf, we created this Alternate Reality Game using websites, videos, a hotline, and other stunts to promote Guillermo Del Toro’s Hellboy 2.

For ten weeks we puppeteered the online adventure as players journeyed through 21 different websites to seek out clues and unlock over 60 minutes of videos, documents, unreleased Hellboy 2 content and other in game prizes.

As Volkswagen continues to grow into it's claim as the people's car, we were tasked with tapping into the core audience and instilling confidence that it has not lost touch with it’s roots.

We focused on a series of independent european auto shows that typically are the bloodline of the VW subculture. These shows feature the best of the best, showing off the true passion for Volkswagen autos.

The program was a success, not only with connecting influencers, but also fostering a new camaraderie within the subculture and giving them a strong sense of value from Volkswagen.

A series of limited edition prints were made for the events. Modern graphics, natural textures, and silver inks were used.

Volkswagen Director

A mobile studio was set up where enthusiasts directed their own professional photo shoot with their autos.

Photos were captured by professional car photographers and printed as keepsakes. The images were also uploaded to the VW Enthusiast blog and shared through social media.

Roaming Photographers

Additional content was captured for the blog and online use.